Table of Contents Pervasive Advertising 5
نویسندگان
چکیده
Pervasive Advertising (pervasiveadvertising.org) explores the application of pervasive computing technologies to the domain of advertising. Over the last decade many pervasive computing technologies have emerged, most notably mobile devices, ubiquitous digital displays, and a variety of location system and tracking tools. As these technologies become widespread new opportunities and challenges for advertising arise. In this second workshop on pervasive advertising we hope to get a wider overview of current research efforts and application opportunities as well as a chance to map out a roadmap for further research and deployment challenges in this domain.
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Pervasive Advertising
As pervasive computing technologies leave the labs, they are starting to be used for the purpose of advertising. Pervasive Advertising has the potential to affect everyone’s life, but it seems that a knowledge gap is preventing us from shaping this development in a meaningful way. In particular, many marketing and advertising professionals have an expert understanding of their trade, but are un...
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